Brand identity and website,
designed as one system.
For small and growing businesses that need a logo, a consistent visual identity and a professional website — built together so they actually match.
Why branding and the website belong together
Many businesses end up with a logo from one place, a website template from another and social graphics made in a hurry. Each piece may be fine on its own, but together they look inconsistent, and inconsistency makes a business look smaller and less established than it is. Designing the identity and the website at the same time avoids that. Colours, type, spacing and tone are chosen once and applied everywhere.
This service is for companies that want to look credible to customers, partners or larger clients: professional services firms, B2B suppliers, consultants, local businesses getting ready to grow, and established companies whose look has drifted over the years.
What a brand identity includes
A brand identity is more than a logo. It is the set of decisions that make your business recognizable:
- Logo and submark — a primary logo plus a simplified version for small spaces, delivered as SVG, transparent PNG and PDF.
- Colour palette — primary and supporting colours with exact values for print and screen.
- Typography — font recommendations for headings and body text that are readable and available to you.
- Brand guide — a short document showing how to use all of the above, so anyone who works on your materials later can stay consistent.
A website that carries the brand
The website is where most people will meet your brand first. It should explain clearly what you do, who you do it for and how to start a conversation. Pages are organized around the questions your customers ask, written from facts you supply and approve, and built to work well on phones as well as desktops.
Packages
- Brand Launch Page — starting at US$500. One identity concept, a final logo, a two-page brand guide and a one-page business website with an inquiry form.
- Business Launch — starting at US$1,500. Two identity concepts, a final logo and submark, an eight-page brand guide, a five-page website and four editable social templates.
- Growth Brand System — starting at US$3,500. A complete brand system with a twelve-page guide, a website of up to ten pages with two forms, eight social templates, a capabilities brochure and draft follow-up emails.
Optional add-ons include extra marketing pages, a capabilities brochure and social content extensions. See the full scope on the services page.
What to expect — and what not to
You will get a considered, consistent identity and a professional site that is reviewed with you on a staging link before launch. You will not get invented testimonials, inflated client lists or promises of revenue. Trademark searches and legal clearance are not included; if a name or mark matters legally, a trademark professional should review it. The B2B example in the portfolio ("Axiom Works") is a labelled fictional concept.
Who I am
Jake Smith Studio is a small, hands-on studio. Every project is planned around how your customers decide, written from facts you approve and kept honest about scope. More on the about page.
Common questions
Do I need a new logo to get a website?
No. If you already have a logo you are happy with, a website-focused package may suit you better. The brand + website packages are for businesses that want both.
Is trademark clearance included?
No. Logo design does not include trademark searches or legal clearance.
How many revision rounds are included?
Two rounds on the Brand Launch Page and Business Launch packages and three on the Growth Brand System, within the agreed scope.
Related services
Tell me about your business.
Share what you do and what you need. Scope and price are confirmed before any work starts.